
DNA deep-dive: ReBOTL, what is it?
In order to get ReBOTL off the ground, Timberland process used PET bottles for material production - so, in each Timberland style marked with ReBOTL you'll find between six and 10 plastic bottles that once resided shelf-side. So, over 300 million plastics have been used by Timberland since 2009; quite the title when you think about it.
When a specific part of Timberland footwear is made from ReBOTL, it means that 50% of that style is made using those pesky PET bottles. In fact, since 2019 90% of Timberland shoes have contained at least one element of ReBOTL textile. Magic!


