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Shop the New Balance 327 'Mindful Grey' for Under £100

Having joined New Balance as an intern in 2014, Lee was based in Manchester throughout the 327’s design process where her ‘lockdown baby’ came to life with help from senior New Balance designer and...

This Week’s Family Favourites – Vol. 47

It's that time of the week again - yes, it's time for TOWER's family favourites, the pairs on our feet, in our baskets and gracing our minds on the day-to-day.

This Week’s Family Favourites – Vol. 46

This week, we're taking a step back from the most hyped pairs on our site - sometimes, just sometimes, we like to keep in minimal.

The History of New Balance

Where else to start, other than right at the beginning? This is the history of New Balance.

This Week’s Family Favourites – Vol. 45

New Balance have remained true to their core brand ethos since day one - providing well made, comfortable footwear for everyone from the biggest collector, or sportspeople competing in career-defin...

Springtime styling, it’s New Balance 327 season

What are our New Balance springtime fits? We have good news, you’re in the right place to have those questions answered! 

A Springtime Edit

What’s that? The flowers are out, the sun is ‘sunning’ and the air just feels... different? There’s no question, this is a sign of spring and we’re here for it. Here comes our favourite season, fol...

This week’s family favourites – Vol. 38

These are cool, these are very, very cool. Oh, and guess what? We're pulling no punches today...

NEW IN! New Balance 550

Wanting to learn a little more about the New Balance 550? New Balance debuted the 550 basketball trainer in 1989, just nine years after TOWER first opened its doors to London’s footwear community.

TOWER Family: Boston's festivities with New Balance

All the best things come 'N' shoe boxes, which is why we're lacing up with Boston's very own New Balance this festive season. Where else to start, other than right at the beginning? Before taking f...