Nowadays, Earth Day is recognised around the globe - not just for it’s drive towards reducing pollution and an overarching impact on natural surroundings, but its position in maintaining a vital awareness surrounding the impact of climate change day-by-day.
Whilst TOWER may be London born and bred, we see the affect our actions have on those situated outside of our capital; whether that be waste management, energy reduction or investing in more sustainable product.
Join us below as we give the lowdown on some sustainable options currently available at TOWER. Do sustainability, the TOWER way!Working against the grain, VEJA produce their running-uppers using 100% recycled plastic bottles, as they sit above an Amazonian rubber outsole and comfortable L-Foam latex cushion - developed using 30% natural latex.
One year after their lightbulb moment, VEJA’s founders landed themselves in Brazil, learning everything they could about raw extraction from local seringueiros; communities whom perfected the craft of rubber tapping. This natural rubber would lay foundations for their first pair - a material representing 40% of all soles they’ve manufactured since.
However, this isn’t to say that leather cannot be found in their footwear portfolio. Sustainable animal hide creates another consumer alternative, too! Knowing a batch of leather’s exact journey from abattoir to shopfloor helps troubleshoots any bouts of trouble in production, ensuring processes meet REACH standards beneath the ChromeFree umbrella. This was achieved with help from the Working Leather Group - an organisation that pinpoints sustainable practise to reduce the environmental impact of leather, awarding tiered ratings for consumer use.

Dr. Martens offer theirs consumer base a comprehensive array of silhouettes in iconic formats, styled with vegan alternatives without losing the brand’s uncompromising DNA. Zero leather doesn’t mean zero fun, in fact, we think the opposite!
Finished with a yellow-tinted loop at its heel, Dr. Martens non-leather range utilises extra durable, synthetic materials that succeed an animal friendly construction. Each option is built to last as long as DM’s classic styles - in fact, you’ll even find the very same soles welted underfoot complete with notes of yellow stitching from toe to heel.
What do you look for when shopping non-leather substitutes? Dr. Martens core offering comprises of four separate options, all boasting their own recognisable aesthetic. Felix Rub Off is DM’s go-to compound, somewhat less shiny and patent then the high-shine, synthetic Oxford. The Oxford Brush and Gloss Pull-Up join forces in bringing two-tone contrasting palettes to the world-stage, all you have to do is decide between cherry-red or glossy options!



Did anything stand out to you? Head over to tower-london.com and shop our sustainably selected options now!
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