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The History of New Balance

Where else to start, other than right at the beginning? This is the history of New Balance.

TOWER Family: This week’s family favourites – Vol. 33

Every week, the team at TOWER HQ takes a moment to chop-up everything that has appeared on our shelves over the past seven days. What's the catch? If it dropped and flew, it's already too late! E...

TOWER Family: Select your size and shop Black Friday with TOWER

Black Friday is here and we know what you're thinking - so many options, so little time to choose. So, we've organised the whole sale in a way that makes your experience, well, enjoyable! Find y...

History of the New Balance 550

Before succumbing to a dose of the footwear industry’s modern retro treatment, NB’s 550 was already rife with architectural heritage, as preliminary ideas, silhouette development and sample refinem...

TOWER Family: Dr. Martens, IFUCARESHARE and raising awareness for Men's Mental Health.

Here it is, the grand finale! Two weeks ago, we hosted an afternoon at JJ’s Loft in order to raise awareness for Men’s Mental Health. To make the event extra memorable, TOWER invited some of Londo...

TOWER Family: Meet Lacoste!

Crocodiles, collaborations and culture - what comes to mind when you think of Lacoste? There are many areas of footwear that Lacoste has influenced, in fact, to reflect on day one you’ll be joining...

TOWER Family: It's a Scholl world out there

A pair a day keeps the doctor away! Unless we’re talking about Dr. Scholl, whose footwear should be a staple in everyone’s spring rotation. Introducing the newest addition to TOWER’s growing family...

Drawing the line: Sustainable or just plain Vegan?

Before delving into the fine line between that separates sustainability and vegan footwear, it’s important to remove all confusion by defining both terms that are used on a regular bases - correctl...

DNA deep-dive: ON Running with the Cloudnova

Following 2010’s aligned vision of three running-enthusiasts, On Running was founded by those who sought an industry-changing underfoot-feel. TOWER’s spotlight story begins in Switzerland’s largest...

TOWER Family: Introducing TOMS earthwise Collection

Introducing TOMS: The footwear brand with a clear mission – to change the world, one shoe at a time. TOMS’ philosophy is a simple one; make choices that their customers, employees and, most imp...