For AW22, TOWER has joined forces with HQ resident Dr. Martens to cast a yellow-tinted spotlight over a healthy dose of up-and-coming talent.
On this occasion, R&B artist Sub Blue takes centre stage in giving our community an insight into his style inspiration, before delving into the on-stage footwear essentials that make him tick.
Take a look at his self-written info-block below before we delve into the nitty-gritty!
TOWER: What’s been at the top of your ‘On Repeat’ playlist lately?
Sub Blue: I’ve really been bumping the new Steve Lacey Gemini 'Rights' album on repeat!
TOWER: Walk us through a typical day for you when you’re making music.
Sub Blue: I’ll usually wake up pretty early, I’d say I'm a morning person. Then, I'll start off by free-styling a few melodies and playing some chords on my guitar, and hitting record on my voice memos then just seeing what comes out. There will usually be a stand out point in the voice note which will either end up being the chorus or the first verse of the track.

TOWER: What keeps you going creatively when you feel unmotivated?
Sub Blue: I'd say being surrounded by such supportive friends and having them there to talk to whenever I feel motivated keeps me motivated. Life experiences are a big part of my writing process, my last project ‘Honesty’ speaks for itself, being honest with myself was the main driver and inspiration for the project.
TOWER: What traditional ‘style rules’ do you like to break/subvert?
Sub Blue: I would say mixing different colour palettes that you wouldn’t expect be the style rules I break.
TOWER: A large part of performing is expressing your identity through not just your voice but your image, how does Dr. Martens and footwear weave into this?
Sub Blue: I’d say Dr. Martens weaves into this by always being innovative and so durable, I can piece together an outfit with Dr. Martens in mind no matter what occasion.

- Instagram - Iamsubblue,
- Twitter - Iamsubblue.